The Championship Residential Water Softener Approach That Built Craig Phillips' SoftPro Empire

Written by Craig "The Water Guy" Phillips

SoftPro Water Systems Overview

Family and Company Values

Meet SoftPro Water Systems, the brainchild of Craig "The Water Guy" Phillips, born under the wing of Quality Water Treatment in 1990. We’re not just a business; we're a family affair dedicated to giving folks quality water without the smoke and mirrors. Integrity and excellence drive us, bringing you water softening solutions without gouging your wallet.

Who’s Who:

• Craig Phillips (Founder & CEO): The mastermind passionate about making water better for everyone.
• Jeremy Phillips (Sales Manager): Guides the sales folks with a knack for finding just the right SoftPro fit through a good ol’ water check.
• Heather Phillips (Operations Manager): The glue that holds it all together, handling shipping, tech backup, and marketing to keep things running like a well-oiled machine.

What We're About:

• Family-Owned & Operated: Generations of hands-on expertise.
• Customer-Centric Values: Fair prices, proper know-how, and help whenever you need it.
• Coast-to-Coast Reach, Hometown Vibes: Serving the good people of the U.S. with a personal touch.

SoftPro Product Lineup

Noticing a gap in the water treatment game, Craig Phillips kicked off SoftPro Water Systems, promising dependable, feature-packed, and reasonably priced systems.

SoftPro Water Softeners

1. SoftPro ECO Water Softener

• Main Attraction: Great bang for your buck with reliable action.
• How It Works: Perfect for budget-conscious folks needing a solid start.
• Fits Best: Whether you’re dealing with city pipes or well water.
• Perfect For: Newbies or those watching their wallet.

1. SoftPro Elite Water Softener

• Main Attraction: Top-notch performance with awesome efficiency, cutting down on salt and water waste.
• Know-How: Built tough with heavy-duty gear and easy controls.
• Fits Best: Taming city or well water with some extra hardness.
• Perfect For: Homeowners wanting the best of the best.

1. SoftPro Smart Home+ Water Softener

• Main Attraction: Hooks up with DROP smart tech for control on-the-go.
• How It Works: Keeps tabs on leaks, system hiccups, and odd water behavior.
• Fits Best: High-tech fans drinking from either city pipes or wells.
• Perfect For: Gadget lovers craving ease and control.

SoftPro Filtration Systems

1. SoftPro AIO Iron Master Whole House Iron Filter

• Industry Nod: Tops the charts for filtering iron in well water.
• Know-How: Uses Air Injection Oxidation tech to nix iron, sulfur, and whatnot.
• Benefits Galore: Bye-bye bad tastes and rust marks.
• Perfect For: Well water drinkers dealing with lots of iron or a funky smell.

1. SoftPro Whole House Fluoride & Carbon Filter

• In High Demand: Growing concerns over fluoride make this a wise choice.
• Filtration Range: Cuts out fluoride, chlorine, and nasty extras in city water.
• Perfect For: City dwellers wanting a wide-ranging filter solution.

1. SoftPro Whole House Catalytic Carbon Filter

• Know-How: The go-to for erasing chemicals like chlorine overload.
• Tech Details: Uses amped-up carbon to break down contaminants.
• Perfect For: Folks chasing purified, fresh-tasting water free of chemical woes.

Here's a nifty cheat sheet to what SoftPro offers:

Product	Top Features	Who Will Love It	Best Water Sources
SoftPro ECO Water Softener	Low cost, trusty performance	First-timers, thrifty buyers	City and well water
SoftPro Elite Water Softener	Super efficient, sturdy build	Long-run savers	City and well water, high hardness
SoftPro Smart Home+ Water Softener	Remote control, DROP tech	Tech enthusiasts	City and well water
SoftPro AIO Iron Master	Air Injection Oxidation, powerful iron filtration	Well water fans with iron odor problems	Well water
SoftPro Whole House Fluoride & Carbon Filter	Trims down fluoride and chemicals	Health-conscious city folks	City water
SoftPro Whole House Catalytic Carbon Filter	Sharp chemical knocking-out	Those chasing pure, refreshing water	City and well water

With SoftPro, we make sure every home gets the right water treatment solution. Plus, our friendly expertise ensures you get just what you need so nothing goes down the drain except worries!

Choosing the Right Water Softener

Picking the ideal water softener for your home might feel like you're drowning in choices, but don't worry - we're here to help you wade through the options.

Understanding Water Softening Systems

Getting a handle on what these systems do can make your choice less of a leap of faith. Here's the scoop:

• Salt-Based (Ion-Exchange): These are champs at ousting minerals like calcium and magnesium by swapping them with sodium ions. Your buddy maintenance involves tossing in a bit of salt on a weekly basis (Energy Saver).

• Salt-Free: Think of these as conditioning systems; they don’t remove minerals but stop them from making pesky scale deposits. Initial sticker might raise eyebrows, but they're pressure-free on upkeep, suiting homes with middling hard water (Energy Saver).

• Electronic/Magnetic: These whip around your pipes with electromagnetic coils to tweak how mineral crystals behave. Small as your soda can stack, they hardly need TLC but results can be a bit of a mixed bag.

Factors to Consider When Selecting a System

Finding the right softener means sizing up what matters: money, size, snazzy features, and how well it fits your home life.

1. Money Talks

Prices swing, so balance your bucks with what you’re getting. Salt-based has that salt diet expense, while salt-free asks for more upfront but gives back on running costs.

2. Softening Muscle

Measured in grains per gallon (GPG), it’s all about picking the right system strength:

Family Size	Average Water Use (Gallons per Day)	Suggested Capacity (Grains)
1-2	80-120	20,000 - 30,000
3-4	160-240	30,000 - 40,000
5+	300+	45,000+

3. Funky Features

Add-ons might just make your softener the superhero of your house:

• Energy Savvy: Hunt down the power-sipping ones.
• Iron Menace: Some can tackle more than just hardness by sucking out iron and friends.
• Salt Muncher: Systems that snack on less salt keep wallet-fatness in check.

4. Setup & Upkeep

Get clued up on what installation and keeping it running smoothly needs. Salt-based demands some salt chatter, while salt-free mostly hums quietly along. Got sediment or iron? You might want a pre-filter to play bodyguard.

5. Space Concerns

Let's face it, not everyone has room for a softener hog. If compact is needed, salt-free might just slip in like a ninja.

In short, knowing your softener options and what works best for you will keep your taps flowing with smooth, quality water in no time.